Help Us Protect Our Beaches and Sea Friends!
Protecting Virginia’s seas and shores is a shared responsibility—and it starts with mindful everyday choices. At Keep It Beachy Clean (KIBC) in Virginia Beach, VA, we believe everyone has the power to make a difference, whether you’re a resident, visitor, or local business.
Our Mission
Keep It Beachy Clean is a litter prevention program dedicated to protecting the beauty of Virginia’s beaches through education, outreach, and community engagement. We work with the hospitality industry, local schools, and beachgoers to inspire responsible behavior that keeps our shorelines clean and enjoyable for everyone.
Our Vision
A future where every visitor, business, and resident plays a part in keeping our coastal communities litter-free, vibrant, and thriving—today and for generations to come.
Our Unique Approach to Litter Prevention
What makes Keep It Beachy Clean unique is its positive, community-driven approach to litter prevention, rooted in collaboration, creativity, and coastal pride. Here are the key elements that set the program apart:
Community Efforts Including Tourists and Local Businesses
Most litter programs focus on locals, but KBIC targets visitors as well. We offer practical, friendly reminders that make clean choices easy and accessible for tourists, meeting them right where they are: in hotels, restaurants, beach trolleys, and along the boardwalk.
We partner with hotels, restaurants, and tourism organizations to integrate environmental messaging into the visitor experience via signage, in-room videos, window clings, and activity sheets.
Educating and Inspiring Young Ocean Lovers
Our program provides free children’s activity sheets to restaurants and educational materials for schools to spark lifelong environmental awareness from an early age. It’s fun, family-friendly, and makes litter prevention a part of the beach day experience!
Messaging that Moves and Motivates
Rather than focusing on guilt or negativity, we use uplifting, memorable branding and slogans that promote pride in keeping the beach clean. This helps create a culture of respect and responsibility without shaming.
Community Events and Hands-On Action
From organized beach cleanups to Straw-Free Earth Day and beach toy recycling boxes, our program blends education with real-world impact. Visitors and residents alike are invited to take part in actions that improve their community.
A Regional Model with Room to Grow
While it began in Virginia Beach, KBIC is designed to grow, reaching more beaches and coastal communities across Hampton Roads and beyond. Its flexible, partner-based model makes it easy to adapt for broader impact.
Start Small, Start Today
You don’t need grand gestures to make a positive impact—starting with small, thoughtful choices each day can go a long way. Here are simple, everyday habits that you can adopt to help preserve the beauty and health of our beaches.
- Dispose of cigarette butts and all trash properly
- Check for trash before you leave the beach
- Recycle paper, cans, glass bottles, and plastic bottles
- Use reusable shopping bags, straws, and drink bottles
- Skip the Straw when you go out to eat
- Don’t feed the birds
- Clean up after your pet
Get to Know Us Better
Discover our story, mission, and the dedicated community behind the movement. Visit our About page to see how our passion project has grown through the years.